H&M adds to their very prestigious list of designer collaborations once again and this time it's Isabel Marant. This collaboration with Marant, will feature clothing and accessories for men and women to be expected in stores come November 14th this year.



"I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour," Isabel Marant said earlier today. "I aim to create something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one's own instincts: my take on fashion is all about personality."



H&M is known for their popular most covetable designer-high street collaborations. This chain has in the past partnered with some of the world's best and luxurious leading fashion names such as: Roberto Cavalli, Karl Lagerfeld, Matthew Williamson, Stella McCartney, Versace, Lanvin, Comme des Garçons, Marimekko, Jimmy Choo, Sonia Rykiel and more.



All these collaborations maximized immerse profits for this Swedish chain selling out within hours across their stores. "We are excited to have Isabel Marant as a guest designer at H&M," Margareta van den Bosch, the creative advisor at H&M said. "The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection".